Guest posting is an effective strategy for building quality backlinks, creating a portfolio for yourself and promoting your business. When done the right way, it can be a huge part of your marketing strategy that brings quality results and effective leads.
In a time where websites need to publish more content than ever, many high-profile publications will accept guest articles from new authors. Taking advantage of that can lead to many positives for you and your business.
If you are looking at doing some guest posting in 2020 and want to create a checklist for yourself on how to do it successfully, take the following into account:
Create Unique, High-Quality Content
Rule No. 1 for having your articles posted on high-ranking websites is to continuously create unique, high-quality content. Recycling articles will not work, and copying content that can be found elsewhere on the internet isn’t good enough, either.
Do your research, and work with a quality writer to start producing great content that you are proud of. When publications notice that your pieces are of high quality, you will be able to find opportunities more easily.
Build Up A Writing Portfolio
Once you start producing high-quality content on a regular basis, it won’t take long for you to build up a writing portfolio that you can show off. This can lead to new opportunities on higher-ranking websites that move your guest posting strategy along to the next step.
After a while, when you are known for producing quality content on a regular basis, it will serve as a resume to the work you do in the industry.
A strong writing portfolio can lead to new clients and business opportunities for you.
Send Personalized Emails:
In your outreach to potential websites that will accept a guest post, you should make sure you are sending personalized emails. Too many guest posters send a generic email to dozens of editors at once, and it’s not hard to tell.
Website editors receive tons of spammy guest post pitches every single day and, often, no longer reply to them. A personalized pitch that is original and custom written for that particular website will stand out and increase your chances of getting a reply.
Here are a few things to include in your guest post pitch:
• Examples of your past writing. Only include one or two examples; any more than that will be too much.
• Options for headline ideas. Show the editor that you have already put some thought into writing for their website. Propose a few topic ideas for potential articles you could contribute.
• The name of the website. Make sure you reference the website you are inquiring about in the email in a way that shows you customized your email to them.
Try to include all of the necessary information, while also keeping the email short. Nobody wants to read through five paragraphs just for a guest post inquiry.
When you do receive a positive response from a website editor, you will need to be sure to get the article done as quickly as possible. If it takes you weeks to finish the article, the website editor might change their mind or start looking for articles on a different topic.
Being able to receive positive confirmation and have the article completed in a matter of days will help you see results quicker. I recommend setting up a process where you keep track of what needs to be written and when articles are to be posted.
Website editors shouldn’t be people you stop corresponding with after an article is published. If you are working in the same industry and they oversee a popular website, then it’s important to stay connected.
You could contribute another article in the future, or they might be able to connect you with other website editors (and people) in the space who might be fits.
Building relationships is never a bad thing to do, especially when you’re looking to run a successful guest posting strategy.
Put In The Time:
If you want to run a successful guest posting strategy in 2020, you will need to put in the appropriate time and effort. There are a ton of people who want to successfully guest post but don’t do the appropriate work and, because of this, don’t see the results they hope for.
Guest posting takes time, patience and dedication before you’ll see the results you want. If you are dedicated to building backlinks through guest posting, creating a writing portfolio for yourself and seeing the other benefits this type of content can do, you’ll need to set up a process and see it through over a number of months.
When you log enough hours on your guest posting strategy, you’ll create higher-quality content, find better (and more) websites to contribute to, and get more articles posted.
To do this the right way, dedicate the time and effort, and you will reap the rewards!