If your website looks professional, you increase the chance that people will buy from you. Get off to a good start with these 7 tips for a business website.
1. Company Name as a Domain Name
You can use your company name as a domain name. Unfortunately, when you register your company name in the Trade Register, someone else quickly registers this name as a domain name. Therefore register your first domain name with SIDN. Only then register with the Chamber of Commerce. At Stichting Internet Domeinregistratie (SIDN) you can check whether your desired domain name is still available.
2. Determine Your Target Audience
Map your target audience before building your website. This way you can meet the wishes of your customers. Many entrepreneurs use personas for this. These are fictitious customers with specific characteristics, such as:
- character traits
- online activities
- expectations of your products and services
You can improve personas later, for example by holding customer conversations and making online analyzes. You then use the results of this to improve your website.
3. Copyright Website
If you have a suitable domain name and know who your target audience is, you can start with your website. It consists of several parts:
- source code
- content, such as text, images and videos
You can choose existing templates for websites, build your own website or hire an external party like top web design companies in California to do this for you. The creator of the website automatically receives the copyright. So make arrangements in advance about the transfer of copyright if you outsource the creation of your website. Once you have the copyright, you can make changes without permission or additional costs.
4. Arrange your SEO
To get as many visitors as possible to your website, you want to score high in search engines (Search Engine Optimization, SEO). Therefore write original texts with many synonyms. You can also go a long way with the following points:
- Become an authority in your field. For example, create newsletters about topics related to your product or service.
- Update your website regularly. If you don’t do this, a search engine will estimate your website lower.
- Place as many links as possible to relevant websites of others. Also make sure that websites with more authority link to your website. This is called link building.
- Put the most important keywords in titles and subtitles.
- Include these keywords a few more times in the text and URL.
- Keep the URL as short as possible.
- Add a meta description per article. This is a description of the content of the website that you may provide yourself. Search engines usually take over these.
5. Score with Customer Reviews
Customer reviews are becoming increasingly important. After all, customers make their purchases largely dependent on the independent experiences of others. You can add a function to your website so that customers can leave a review themselves.
You can also post customer reviews on your website yourself. Do ask for permission in advance.
6. Make your Website Accessible
Readers with disabilities have difficulty understanding the text on your website. Think of people who are visually impaired, deaf, or illiterate. Improve the web accessibility of your website with, for example, contrasting colors, subtitles for videos, and larger navigation buttons.
7. Choose a Responsive Website
A responsive website is suitable for mobile devices, such as tablets and smartphones. Peering at the fine print of a normal website on the small screen of a smartphone is not pleasant. A responsive website adapts to the small screen. Buttons on the site, for example, are extra-large, making them easier to touch with your finger. The text is also extra-large, and text and images fit within the width of your screen. Scrolling left and right or zooming in and out is not necessary. An app is an alternative to a responsive website. You can read tips for choosing between a responsive website or an app in this article.